Technologies alone can only do so much – they are ultimately only enablers. The real power is in the mindset that will be required to re-shape economic, social and legal frameworks to exploit the full potential of the technology.

Although there were certainly exceptions, Web 1.0 largely consisted of stand-alone web sites for specialized publishers and vendors seeking to more effectively reach audiences and consumers.

Cumulative. Perhaps the most important aspect of this platform is that it encourages cumulative creation. It means that wherever and whenever creative activity occurs, it can be appropriated and built upon by others, further strengthening …

Creation. The ultimate purpose and significance of the platform is to support creation, not just communication or participation in sharing of interests. This is what makes it truly distinctive relative to previous generations of networks.

Platform. Platform is an important concept because it suggests a foundation that is meant to be built upon rather than self-contained.

“an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users.”

They seem to be focusing on examples, components or dimensions of Web 2.0 without really getting to the essence of the concept.

http://edgeperspectives.typepad.com/edge_perspectives/2005/09/what_is_web_20.html